One of my income streams is dropshipping and I will show you how to start dropshipping in Nigeria. Trust me; dropping is a lucrative business in Nigeria to start even with low capital and it is a low-risk business.
People wonder whether dropshipping works in Nigeria. Well, dropshipping works in Nigeria and I earn well between 50,000 and 100,000 Naira. Of course, you can earn even more, so, there is no estimated earning for dropshipping in Nigeria.
Like I mentioned above, dropshipping is a profitable business to do in Nigeria. The earning potential is what encourages several Nigerians to join this line of business.
To start a dropshipping business in Nigeria, you will pick a dropshipping niche or you combine multiple niches. For a start, however, I advise you to begin with one niche.
In this article, I will highlight the basic things you should know about starting dropshipping in Nigeria.
What is Dropshipping?
In simpler terms, dropshipping is a retail business whereby the seller receives payments for products from the buyer but does not have the products in stock.
When a buyer needs a product, the seller will order directly from a company that has the product in stock. So, a dropshipper serves as a direct middleman in the business transaction.
Most of the time, a dropshipper does not participate in the entire shipping process. He can monitor the shipping using a unique tracking code from the shipper.
What Do I Mean by Niche in Dropshipping?
By niche in dropshipping, I am referring to the category of things you intend to sell. For example, it could jewelry, clothing, bags, shoes, headwear, mobile phones, gaming consoles, etc. Each of these products makes up a niche in dropshipping and you may choose to pick a single niche or combine multiple niches.
Note: To dropship successfully as a beginner in Nigeria, I recommend sticking with a single niche.
When you become established in the business, you may consider becoming a multi-niched dropshipper in Nigeria.
Is Dropshipping Different from Traditional Retail?
A typical traditional retail business requires having an inventory for keeping items for sale. However, dropshipping does not demand any physical location.
The merchant, that is the dropshipper, orders stock only on demand by the buyer from the manufacturer or wholesaler.
An advantage of dropshipping over a typical traditional retail business is the required capital. You can start dropshipping in Nigeria with low capital and regain a huge profit within months if you know what you are doing.
How to Start Dropshipping in Nigeria
In this section, I disclose the steps to start a dropshipping business in Nigeria briefly without consuming your time with unnecessary stories.
Below are steps to start dropshipping in Nigeria:
Run a Market Research
By reading this article, you are researching the dropshipping business in Nigeria. However, I charge you to make additional researches in areas like dropshipping niches that are most profitable in Nigeria, the level of competition, etc.
You do not require any special skill to figure out the best dropshipping niches. First, know what a typical Nigerian or a Nigerian resident needs.
You may learn about their needs by interacting with local social platforms such as Nairaland and social media groups with Nigerian participants.
While researching the market, pay particular attention to the competition.
Begin with a Niche
Regarding how to start dropshipping in Nigeria, if you okay financially, you may venture into multiple niches of dropshipping in Nigeria. Nonetheless, I recommend starting with a single niche, especially as a beginner.
Also, find a less competitive niche. Niches such as mobile gadgets and clothing are quite competitive because Nigerians consume these products a lot.
You may lower the niche further for low competition.
Choose Your Supplier(s)
When you decide on the niche, research the best supplier that ships products in your niche affordably.
Typically, a dropshipper in Nigeria uses e-commerce sites such as Amazon and Alibaba. You may sign up with a different supplier or stick with trusted suppliers.
Also, know where your products arrive from. For instance, if the USA or Dubai is the primary country you order from, find a supplier that delivers the best service in the country.
Note: Do not rush to pick a supplier and be mindful not to deal with suppliers that delay unnecessarily.
Find a Dropshipping Platform
A dropshipping platform serves as your non-existing stock inventory where buyers contact to place orders.
It could be a privately owned platform or you use established e-commerce sites in Nigeria such as Konga and Jumia.
If you are starting a personal e-commerce site, understand that you will require several resources to run the site. And if your finance is low, you will be unable to publicize the site to garner the needed audience and start selling. You will also have to integrate the payment method and courier service on the site.
You may use popular sites such as Jumia, Konga, OList, and OLX as your platform, especially as a beginner. Note that you will use the platform for a fee.
Manage Your Finances Properly
To start a successful dropshipping in Nigeria, you ought not to joke with how you manage your finances.
Find out where you slack in the management of your finances and fix them immediately to avoid negative effects later.
You can practice a simple financial management system such as tax remittance, timed accounting, and invoicing. If you have additional labor on payroll, be sure to employ a strategy that manages the payroll system to avoid going bankrupt.
Promote Your Brand
A crucial thing you want to do, regarding how to start a dropshipping business in Nigeria, is to promote the brand.
When you promote a dropshipping brand in Nigeria, you will garner more audience, which translates to more sales. Of course, you will not sell satisfactorily without an enormous audience.
In the section below, I will show you a few tips to grow your dropshipping business.
Ways to Grow Your Dropshipping Business
How do you grow after starting a dropshipping business? Below are the ways to grow dropshipping in Nigeria:
Make Yourself a Brand
If you intend to establish a dropshipping business faster, make yourself a brand. Get a unique name, logo, social media page(s), and a website if possible.
You may be posting images of the products and some other engaging content.
Run Ads on Social Platforms
The fastest way to promote a dropshipping business is to advertise, especially on social media. Using advertisement methods such as sharing fliers or radio and TV ads are not the best for dropshipping; focus on social media ads and target the right audience.
Retain and Encourage Buyers to Refer
After every transaction, retain and encourage the buyers to refer. You may give referral bonuses to buyers that refer others to buy from. A secret way to retain your customers is to collect their email addresses and phone numbers.
You could be sending them newsletters, but do not spam their inboxes. I send customized newsletters to my buyers once every 2 weeks to retain their interest.
Use Attractive Images and Videos
Nothing beats using attractive images and videos and showcase the products you have for sale. Of course, attractive images and videos lure Nigerians or residents in Nigeria to buy from you.
You may also use catchy titles and add your logo to every picture you upload.
Give Special Offers
Encourage people to buy from you by offering special offers such as free shipping and rewards or a bonus for referrals. Also, send quick notes to buyers informing them of how you value their patronage.
Why You Should Dropship in Nigeria
- Dropshipping requires low capital for a startup.
- You can run the business from home comfortably.
- It is one of the most profitable businesses in Nigeria.
- You do not need an additional workforce.
- It is optional to register your dropshipping business in Nigeria.
A typical dropshipping business is lucrative in Nigeria and I encourage you to start one because it is the beginning of the future.
When you start the business successfully, uphold sincerity, and put your customer first. Of course, you will receive complaints, especially when there are delays or when a buyer is not satisfied with the product.
Lastly, always request the tracking code for every order you place and share the shipping information with the buyer.