In this article, I will teach you how to start a fashion design business in Nigeria successfully. Of course, tailoring is one of the low-capital and profitable businesses to start in Nigeria.
To start a sewing business in Nigeria, learn the tailoring skills plan your business, gather the needed equipment, build a portfolio, register with CAC (Corporate Affairs Commission), and publicize the business.
An average fashion designer in Nigeria earns about 50,000 – 70,000 Naira monthly. However, high profile fashion designers could secure up to 500,000 Naira monthly because their business attracts high profile individuals such as politicians and celebrities.
Let me reveal the trick to start a fashion design business in Nigeria and become famous in the competition.
How to Start a Fashion Design Business in Nigeria
In this section, I highlight the basic steps to establish a profitable fashion design business.
Below are the steps to start a fashion design business in Nigeria:
Find a Niche
If you want to make waves fast in Nigeria as a fashion designer, find a niche that you can conquer. We have several tailoring niches and only tailors with a niche perform better.
If you ask a typical Nigerian fashion designer about their niche, they will reply that they can sew everything.
Guess what? Their standard of fashion designing is low, and you will be disappointed at how bad they sew. Now, contact a tailor that is niche-specific and you will realize that he sews better.
For example, if you contact a fashion designer that specializes in sewing wedding gowns, you will get the best wedding gown design. A typical tailor that feels he/she can sew everything will not amaze you with his style and finishing of a wedding gown.
In essence, find a tailoring niche.
Plan Your Business
Of course, every business needs a business plan to thrive. And your fashion design business in Nigeria is not an exception to the businesses that require a business plan.
With a business plan, you will have a clear vision of the business and know what would be done and achieved in a few days to months to come.
Have a Target Market
A target market is important; you cannot target and satisfy every citizen and resident of Nigeria.
Your niche will determine your target market and you must understand how to satisfy the customers. For example, do you intend to sew trendy wears?
If ‘yes’, your target market would likely be the celebs and fashionistas.
Create a Portfolio
A simple portfolio gives an identity to your business and you need it to showcase your skills to people.
You could use a third-party platform such as a Facebook page, Instagram, etc. to upload images and videos of your tailoring skills.
You may get a personal website instead of where you publish the images and videos of your works.
To keep the portfolio active, you could be uploading fashion tips and advice for people.
An excellent portfolio will build you an audience you may not be aware of. If it is a great portfolio, you will receive recommendations, which help your fashion design business to grow successfully.
Craft a Tailoring Strategy
Every business expects you to be unique. If you must establish yourself as a strong competitor, strategize the business to become outstanding.
To employ a perfect strategy, learn about your competitors. What are your competitors doing and what can you do to become better?
Regarding how to start a fashion design business in Nigeria, your strategy should be developed based on the local competition.
When you beat the local competition, you may extend to the national competition, and conquer the world eventually.
Gather the Equipment
The basic thing you require for a fashion design business in Nigeria is a sewing machine. In this modern time, there are so many sewing machines at very cheap prices as low as ₦10,000.
To give your tailoring business a proper outlook, you might want to go for a Manual Butterfly Sewing Machine that costs between ₦30,000 and ₦45,000.
Materials and Equipment for fashion designing in Nigeria include:
- Sewing machine
- Iron (Akira non-stick iron costs ₦2,500)
- A 4-legged table
- Weaving machine
- Marking chalk
As you progress, you may then opt for industrial machines for finesse tailoring.
Register with CAC
It costs between 20,000 and 23,000 Naira to register a fashion design business in Nigeria.
The registration of your business will take typically 2 days to complete. You may use the business registration certificate to attract customers that will trust your business for its professionalism. Of course, for a business to be professional, it requires registration, especially if you are into a mobile tailoring business.
Before you register with CAC, you will do a “Name Search” and it costs 1,000 Naira.
If the business name you use is already available, you will have to pick a new name. So, your business name must be unique.
When you start a fashion design business in Nigeria newly, print a business card and flyers to distribute in the neighborhoods.
After about 2 weeks, run social media ads on platforms such as Facebook and target people in your location.
You do not require TV and radio ads except you have the money to spend.
Ways to Promote a Fashion Business in Nigeria
- Social media ads
- Referral bonuses to customers
- Encouraging customers to recommend you to friends
- Featuring influencers for your business
- Reaching out to high profile individuals to inform them of your skills
Tailoring or fashion design is a profitable business in Nigeria and a fashion designer in Nigeria can earn six figures monthly.
Before you venture into fashion designing, be certain that you have the necessary sewing skills in demand.
Also, make thorough market research within your location. You could reach out to the prominent fashion design businesses to question about the business. Of course, you will not disclose to them that you are new to the business; otherwise, they will not share their ideas with you for the sake of winning the competition.
how to start a fashion design business in Nigeria